EASY LASH Clean Lift Mascara
“EASY LASH is our everyday mascara — it lifts and lengthens lashes without heaviness or clumping.”
- Simi & Haze
CONCEPT: Meet EASY LASH, our first-ever tubular mascara, created to lengthen and define lashes without clumping, smudging, or smearing.
The formula: A featherlight, gel-creme formula infused with conditioning rose oil and rosewater envelopes lashes in a flexible film. Lashes look elongated, lifted, and blacker than before.
The brush: Housed inside soft-touch, matte-black package, our custom-molded plastic brush features a unique, triangle-curved shape that perfectly fits to the lash line and allows for even formula distribution. A combination of wedge-shaped discs and conical bristles allow the formula to glide through lashes, lifting them up and out. Extra bristles at the tip intensify even the tiniest of lashes.
Comb the mascara wand through lashes from root to tip, lifting up and out. Flip mascara wand vertically to add volume. To remove, rinse with warm water.
PRO ARTISTRY TIPS:
“Flip the mascara wand vertically and lift lashes from the root upwards and outwards to add volume.
KEY INGREDIENTS:
Rose oil and rosewater: condition lashes and boost lash elasticity.
Rice bran wax: densifies lashes without weighing them down.
Candelilla wax: adds glide for a smooth application.
AQUA (WATER), CI 77499 (IRON OXIDES), STEARIC ACID, ACRYLATES COPOLYMER, GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ORYZA SATIVA CERA (ORYZA SATIVA (RICE) BRAN WAX), PROPANEDIOL, TRIBEHENIN, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), AMINOMETHYL PROPANEDIOL, PHENOXYETHANOL, RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), SODIUM DEHYDROACETATE, HYDROXYETHYLCELLULOSE, ETHYLHEXYLGLYCERIN, ROSA DAMASCENA FLOWER WATER, HELIANTHUS ANNUUS SEED OIL (HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL), LAURETH-21, ROSA DAMASCENA FLOWER EXTRACT, TOCOPHEROL, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE.
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